Seth Godin

Seth Godin: What If Surfing Was Your Job

What if surfing was your job?

Same waves, different day.

The risk of skin cancer. The falling. Sand in your socks. The people hassling you for your spot on the wave. The pressure to do more sets. The other guys at the beach who don’t appreciate your style. The drudgery of doing it again tomorrow, when the weather sucks. And then every day, from now on, never ceasing.

Where would you go on vacation?

Your drudgery is another person’s delight. It’s only a job if you treat it that way. The privilege to do our work, to be in control of the promises we make and the things we build, is something worth cherishing.